Chelsea want £45 million for forward Michy Batshuayi with interested clubs weighing up a January swoop for the Belgian.
The massive transfer sum quoted by the Blues is a blow for both Crystal Palace and Aston Villa who are keen on a move.
Batshuayi has been struggling for playing time this season and finds himself behind striker Tammy Abraham in the pecking order.
The Sun claim that Chelsea are demanding £45m for the Belgian they bought for £33m from Marseille four years ago.
Frank Lampard is unwilling to send the 26-year-old out on loan again and want a permanent resolution.
Chelsea risk Batshuayi running down his deal, which has 18 months remaining, and reducing the transfer sum they could command for him.
Aside from the PL interest, Roma are also thought to be closely monitoring the situation surrounding Michy.
The Serie A club are eager to bring in someone to compete with the Bosnian star Eden Dzeko, according to reports in Italy.
Batshuayi may be keen on a fresh start as he has looked a more confident player away from the Blues during loan spells at Borussia Dortmund, Valencia and Crystal Palace.
Clearly he is not hugely rated by Frank and the Belgian has not started a game under the head coach this season.
In other news, Chelsea star Olivier Giroud has reportedly agreed to a January move to Inter Milan.
The 33-year-old’s deal expires at the end of this campaign and he is expected to leave the club over the current window.